Google says it didn’t use resources to target Latino voters in 2016

JHVEPhoto/iStock(WASHINGTON) — In a testy exchange in front of the House Judiciary Committee on Tuesday, Google CEO Sundar Pichai refuted allegations that the company targeted Latino voters during the 2016 U.S. elections.

During a hearing on Google’s data collection and filtering practices, Congressman Jim Jordan, R-Ohio, alleged that in 2016, the company engaged in partisan behavior to target Latino voters in key states, citing a leaked email written by Google’s head of multicultural marketing, Eliana Murillo.

According the email, Pichai “gave the effort a shout out and comment in Spanish, which was really special.

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” The email goes on to note that Voto Latino, an organization that encourages young Latino people to vote, helped transport Latino voters to the polls in specific key states.

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“We as a company didn’t have any effort to votes for any particular demographic, that would be against our principals. We participate in the civic process in a non-partisan way,” Pichai said.

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