Small Business Saturday 2021 will take place November 27th, directly between Black Friday and Cyber Monday
Small Business Saturday is a day dedicated each year, to support and celebrate, small businesses across the United States by encouraging consumers to get out and shop at their local neighborhood stores. Since it started in 2010, consumers have reportedly spent nearly $140 billion on the Small Business Saturdays combined.
What is the Purpose of Small Business Saturday?
The “national shopping holiday” helps call attention to the importance of shopping at local small businesses that are the backbone of the nation’s economy. The shopping holiday includes events being organized to encourage shoppers to patronize local businesses and access unique products and services from within their community while celebrating small businesses.
When is Small Business Saturday?
This year, Small Business Saturday will be November 27th (2021). It takes place on the Saturday following Thanksgiving – in order to help ensure holiday shoppers keep local businesses in mind as they buy gifts for the holiday season.
What is the History of Small Business Saturday?
The first Small Business Saturday was created by American Express on November 27, 2010, to encourage holiday shoppers to shop locally and patronize brick and mortar businesses.
Who Can Participate in Small Business Saturday?
Small Business Saturday is designed to assist small businesses in taking some of the holiday shopping action for their own. and to let them compete with big-box retailers and e-commerce stores, small business shopping is designed to encourage all holiday consumers to shop at small and locally owned businesses. Participating businesses include those who have less than a total of 500 employees, and include a wider range of businesses that include local retailers, restaurants, and others offering services.
Small business owners don’t need to register with any organization to participate in Small Business Saturday. To get involved, you simply choose to take part.