iStock/Thinkstock(NEW YORK) — Sometimes, as the saying goes, the right man for the job is a woman.
Such is the case with Brawny paper towels. For Women’s History Month, the company’s “Brawny Man” is being replaced by an equally capable — and equally flannel-attired — female.
The re-branding will be seen on limited-edition eight-roll packages sold at Walmart during the month of March.
Also as part of Brawny parent company Georgia-Pacific’s 2-year-old #StrengthHasNoGender campaign will be a $75,000 donation to Girls Inc.’s Operation SMART programming, which encourages girls’ pursuit of careers in STEM — that is Science, Technology, Engineering and Math.
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