GADSDEN– The Salvation Army of Gadsden is inviting residents to “Give With Joy” through its Red Kettle Campaign this Christmas. Donors can contribute in person, give online, or provide year-round support through automatic monthly donations.
The campaign supports local services, including pantry assistance, hot meals, shelter services, utility assistance, and women’s programs. Meanwhile, the organization says financial pressures can make the holidays especially difficult for families already struggling to cover basic needs.
“Many of us feel the pressures and expectations of holiday giving, but for those already experiencing the stress of job insecurity, rising costs, and housing uncertainty, the Christmas season can be overwhelming,” said Lt. Daniel Jones, corps officer of The Salvation Army of Gadsden.
He also emphasized that donations support neighbors locally during Christmas and throughout the year.
Ways to Support the Campaign
Supporters can place cash or checks in the familiar red kettles around Gadsden. In addition, donors can scan the QR codes on kettle signs to give through a smartphone.
The organization lists Apple Pay, Google Pay, PayPal, and Venmo among the available digital payment options. Donors can also contribute online at gadsdenkettle.org.
For those seeking another way to help, the Army of Hope program offers automatic monthly giving. Supporters can enroll at ArmyofHopeGadsden.org.
Suggested monthly gifts of $10, $15, or $25 help provide dependable funding for services beyond the holiday season. That steady support also helps the organization respond to needs throughout the year.
Gifts Support Local Neighbors
The Salvation Army says higher food, housing, and transportation costs are placing added pressure on working families, seniors, and individuals.
Jones said donations help address those everyday needs, from food for seniors on fixed incomes to utility assistance for struggling parents.
“We’re inviting everyone in Gadsden to join us in bringing joy to a neighbor,” Jones said.
He also encouraged residents to consider whichever giving method works best for them, whether at a kettle, online, or through monthly support.
“Your gift tells them they’re not alone,” Jones said.
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