🎃 By the Numbers: The Frighteningly Fun Facts Behind Halloween 2025

It’s the spookiest time of the year—when superstitions run wild, every treat might come with a trick, and even the bravest souls can’t resist a good scare. But, as WalletHub’s latest Halloween by the Numbers report shows, there’s more to this holiday than costumes and candy. From billion-dollar spending to surprising superstitions, Halloween 2025 is big business and even bigger fun.

A $13 Billion Holiday
Americans are expected to spend a staggering $13.1 billion celebrating Halloween this year, with costumes, candy, and decorations topping the list. About $4.3 billion will go toward costumes, $3.9 billion on candy, and another $3.8 billion on decorations. The average celebrant plans to spend around $114, with 73% of adults joining in on the festivities.

Costumes, Candy, and Community
Expect to see a mix of ghosts, superheroes, and witches roaming the streets this Halloween—an estimated 4.3 million kids will dress up as their favorite characters, alongside 3.8 million adults and 2.7 million pets joining the fun. And while kids might do the legwork collecting sweets, more than half of parents admit to sneaking a few pieces from their children’s candy stash afterward.

For trick-or-treating traditions, 66% of Americans plan to hand out candy, while 15% of parents believe ages 9 to 11 are old enough to go door-to-door alone.

The Economics of Eerie
Halloween’s economic impact extends far beyond the candy aisle. The haunted attraction industry alone rakes in more than $400 million annually, and about 53% of haunted houses are affiliated with nonprofit organizations, often using their scares for a good cause.

Even the real estate market gets spooky—67% of Americans say they’d consider buying a haunted house, proving that a few bumps in the night aren’t dealbreakers for everyone.

Pumpkins, Parties, and Property Damage
Pumpkin prices have dipped slightly this year, averaging $5.58 per gourd, down 3% from 2024. Meanwhile, Halloween festivities can come with some risks: house fires around the holiday cause about $14 million in property damage each year.

Still, spirits are high—nearly 85% of Americans plan to celebrate, and half will attend or host a party. Between $835 million spent on costumes for pets and an estimated 30,581 tons of candy consumed, it’s clear Halloween is one of America’s favorite traditions.

A Frightfully Fun Tradition
From trick-or-treating to haunted houses, Halloween is as much about community as it is about costumes. And while ringing doorbells and lighting candles were once believed to ward off witches and ghosts, today they just signal fun, friendship, and maybe a little fright.

So whether you’re carving pumpkins, sneaking a candy bar, or brave enough to tour a haunted house, remember—you’re part of a $13 billion celebration that’s equal parts spooky and sweet.