Social Media Day rolls around every June 30, and it’s a perfect excuse to scroll a little longer, post a little more, and reconnect with people you haven’t seen since high school. Since its launch by Mashable in 2010, this day has become a salute to the ever-evolving world of online connection.

The journey began with Friendster in 2002 and MySpace in 2003, before Facebook burst onto the scene in 2004 and changed everything. Twitter—now X—challenged users to keep it short and snappy, while Instagram and Flickr let photos do the talking. And for those who prefer video to text, YouTube and TikTok have become the go-to destinations for everything from makeup tutorials to kitchen disasters and questionable fireworks experiments.

But social media isn’t just about selfies and viral dances. It’s also a powerful tool for keeping up with loved ones, tracking down long-lost friends, and even uncovering hidden branches of the family tree. Sites like Ancestry.com and MyHeritage.com have turned genealogy into a community project, connecting distant relatives through shared history and digital leaves.

Of course, no celebration of social media is complete without food. From Pinterest-perfect cakes to TikTok-famous pasta recipes, the internet’s appetite is as big as its audience. One moment, you’re casually scrolling. The next, you’re knee-deep in flour, cursing a collapsed soufflé, and renaming your Pinterest board “Epic Kitchen Fails.”

Navigating the digital world also comes with a few unwritten rules. Be authentic, be kind, and always give credit where it’s due. Supporting others’ content by liking, sharing, and commenting helps build stronger communities—and stronger followings. And if you’re adding a hashtag (or five), it just might help your content find a wider audience.

Want to celebrate? Just post, share a throwback photo, connect with an old friend, or drop your favorite meme. Don’t forget to tag it with #SocialMediaDay and spread the digital cheer.

So whether you’re team TikTok, a Facebook regular, or still clinging lovingly to your Tumblr, today is for you. Let the scrolling begin!