Josie_Desmarais/iStock(NEW YORK) — Juul’s CEO stepped down on Wednesday following backlash against the e-cigarette company’s marketing practices and a wave of illnesses linked to vaping in recent weeks.
Kevin Burns will be replaced by K.C. Crosthwaite, an executive from Altria, which owns a major stake in Juul.
Juul said it does not plan to fight the Trump administration’s flavored e-cigarette ban and will suspend broadcast, print and digital advertising efforts in the U.S.
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