Holiday Shopping Season Is Underway, Black Friday Shopping Kicks Off Today

This year Black Friday lands on November 23, 2018. Black Friday is always the day following Thanksgiving Day which is celebrated on the fourth Thursday of November. Black Friday typically signals the beginning of the holiday shopping season. While Black Friday shopping used to be a late night to early morning venture, for better or worse many major stores now begin their Black Friday sales Thanksgiving evening as early as 5pm.

Due to Black Friday becoming such a massive shopping event, there has been a very popular “spin-off” shopping day for the holiday season: Cyber Monday. Cyber Monday is the Monday which follows Black Friday and generally considered to feature “online only” sales. But don’t be mistaken – almost all stores feature their Black Friday discounts online as well.

Check out our Black Friday 2016 Trends & Predictions page to learn more about the history of Black Friday.

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