Coca-Cola Company(NEW YORK) — In an effort to better reach young customers, Coca-Cola is preparing to roll out four new flavors of its zero-calorie offering, as well as colorful new packaging.
In a press release put out on Wednesday, Coca-Cola said that the original Diet Coke will not be reformulated, but that new additions to the Diet Coke brand would make their debut this month.
Coca-Cola North America’s group director for Diet Coke Rafael Acevedo said the changes are being made in an effort to “stay true to the essence fo Diet Coke while recasting the brand for a new generation.”
The company says it tested more than 30 flavor combinations, ultimately settling on Ginger Lime, Feisty Cherry, Zesty Blood Orange, and Twisted Mango.
“Diet Coke and Coke Zero Sugar are two delicious, no-calorie sparkling choices – it’s just a matter of personal preference, Acevedo said. “For people looking for an option that tastes like a Coca-Cola, Coke Zero Sugar is a great choice. Diet Coke and its expanded flavor portfolio provide a crisper taste and bolder flavors.”
The new cans will be largely silver, with bold vertical colored stripes to represent the flavors within. Coca-Cola hopes the sleek cans will be a hit with a younger crowd, pitching them on Twitter as being Instagram-friendly.
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